We discuss optimizing your career for learning, getting more startup founders, and how your company can help support black engineers.

I sat down with Ryan Carlson to chat about his experience at Okta. Ryan joined Okta 9 years ago after the Series B, seeing the company all the way through to IPO in 2017.

Measuring how much it costs to acquire customers is essential for scaling a business, but it’s hard at the earliest stages. Here I want to explore how to do it.

CAC is a fundamental idea in marketing. This is a quick intro, a first step in a series building to more complex ideas.

It’s a really good idea to set context every time you communicate. Here is why, with examples.