Packy McCormick built a referral program into his Substack. Here we dive in to optimize it.

I sat down with founder and investor Daniel Gross to talk about how to build product, including his experience at Apple.

We ran a working session to help a startup get started in sales. We get the help of Adam Gross, who lead sales at Dropbox early and was CEO of Heroku.

Customers can buy an idea before the product is real, which is why crowdfunding is hard even if successful.

Why VC funds don't raise money in public. But now some can.

I sat down to interview Trevor Blackwell, the cofounder of Y Combinator and Anybots.

We discuss optimizing your career for learning, getting more startup founders, and how your company can help support black engineers.

I sat down with Ryan Carlson to chat about his experience at Okta. Ryan joined Okta 9 years ago after the Series B, seeing the company all the way through to IPO in 2017.

Measuring how much it costs to acquire customers is essential for scaling a business, but it’s hard at the earliest stages. Here I want to explore how to do it.

CAC is a fundamental idea in marketing. This is a quick intro, a first step in a series building to more complex ideas.

It’s a really good idea to set context every time you communicate. Here is why, with examples.